The Most Popular Business English Series!!!

Super Intensive Business English for Corporate Managers

Course Introduction

This unique course is for local managers who have international dimensions to their work and require Standard English as the essential medium of communication. It offers stimulating perspectives on the way the English language functions so that participants can make the best possible impression on their native-English-speaking counterparts. Included are many practical tips on how to improve communication across the culture gap, how to avoid unnecessary culture shock, and, above all, how to acquire the language and enjoy it.

Course Objective

You will be equipped to cope with challenges confidently when you:

1. Travel abroad on business
2. Work on projects as part of a multinational team
3. Act as a host to English-speaking business partners
4. Communicate from headquarters to subsidiaries, or vice-versa
5. Organize conferences that include a mix of nationalities
6. Build and enhance relationships with your business contacts overseas

Course Content

Session Theme Language Work Business Skills
1.Breaking the Ice

Conversation

- Greetings
- Small talk
- Social and business culture
-
Joint venture
- Intonation: interest vs. boredom
-
Present-perfect vs past- simple tense

Listening

- Greetings
- Telephone etiquette

Reading & Writing

- Social culture
-
Quiz: Test Your Understanding of the Business Culture
2.Business Meetings

Conversation

- Meeting planning
-
Business etiquette
-
Conversation topics

 

- Word stress
-
Sentence stress
- Second- and third- conditional tenses

Reading & Writing

- Australian meetings culture
-
Quiz: Test Your Etiquette

Listening

- Introducing new ideas
-
Conducting the stages of a meeting
-
Structuring the meeting
3.Management Style

Conversation

- Company history and profile
-
Management culture
- Present-perfect simple vs. continuous tense

Reading & Writing

- Canon company history
-
Describing company structure

 

- Describing the company
-
Strategy and analysis

Listening

- Power distance in the USA and Saudi Arabia
4.Presenting Numbers

Conversation

- Inflation and exchange rates
- Business mistakes involving statistics
- Differentiating similar numbers

Reading & Writing

- Articles with countable and uncountable nouns
- Presenting statistics
-
Using visuals
-
Mistakes with numbers

Listening

- Exchange rates
5.Cross-cultural  Business Communica-tion Skills

Conversation

- American and Japanese business culture
-
Recorded messages
-
Australian aboriginal culture
- Connected speech
-
Reported speech

Listening

- Recorded announcements
-
Japanese and American business culture
- Telephone skills
-
Letters/faxes/e-mails

Reading & Writing

- Avoiding misunderstandings and achieving business successes

 

6.Business Trips

Conversation

- Traveling for business and culture
-
Coping with difficult travel situations
-
The Olympics
-
Holidays
- Intonation in polite requests
-
Future-simple vs. future-continuous tense

Reading and Writing

- Business travel-

travel/trip/journey

- Changing hotel and flight reservations
-
Renting a car
-
Business travel game

Listening

- Giving directions
7.USP- Products

Conversation

- Developing and describing products
-
The marketing mix
- Word stress in verbs and nouns
-
Passives
-
Sequence markers

Reading and Writing

- Product marketing plan

 

- Selling the product
-
Describing processes
-
Personal life cycle

Listening

- Product recycling
8.Company Visiting

Conversation

- Visiting different countries
-
Sightseeing
-
Welcoming visitors to your country
-
vegetarianism
- American and British accents
-
Infinitives vs. gerunds

Reading & Writing

- Welcoming a visitor
- Visiting at home and abroad

Listening

- Showing visitors around
9.Entertaining

Conversation

- Humor
-
Anecdotes
-
Entertaining guests
-
Leisure activities
- Pitch and intonation
-
Question tags
-
Past-simple vs. past-perfect vs. past-continuous tenses

Reading & Writing

- Quiz: Are You the Perfect Guest?
-
Telling jokes
- Telling anecdotes

Listening

- Explaining menus
-
After-dinner conversation
-
Hosting at home
10.Presentation

Conversation

- Factors affecting the success of a presentation
-
Families
-
Stress
-
e-business
- Sentences stress
-
Phrasal/ prepositional  verbs
-
Pausing for effect

Listening

- Overview & advice for  presentations
- Preparing the presentation
-
Speaking from notes
-
Gaining audience attention: words and visuals

Reading & Writing

- Presentation prompt card
11.Performance

Conversation

- National and personal performance criteria
-
Financial statements
-
Language of advertising
- Status symbols
- Intonation in praise and criticism
-
Modes of obligation and permission

Listening

- Evaluating progress
-
Reading
-
Meeting customer needs
- Ranking performance criteria
-
Profit /loss and balance sheets
-
Reading & Writing
- Chairman's statement to shareholders

Quiz: Test Your Performance

12. Negotiating

Conversation

- Negotiating styles in different cultures
-
Apollo moon landings
- Pronunciation and spelling difficulties

- First- and second- conditional tenses

Listening

- Negotiating styles
- Pre-negotiation socializing
-
Making concessions
-
Expressing disagreement

Reading & Writing
-
Presenting your case

13.International Trade 

Conversation

- Trade fair
-
Bartering
- Stressed and unstressed syllables
-
Putting verbs in the correct form

Listening

- Demonstrating a product

 

- Complaining and apologizing
- Telephone enquiry
-
Letter of enquiry

Reading & Writing

- Quiz: Tricks of the Trade
-
Responding to complaints
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Hong Kong Language Training Centre Ltd.

Course Format 

The course can be started at any pre-arranged time for a specified format, either private one to one, in house training for group or public course.

Program Dates & Fee

For further information on our training services or to discuss your training needs, please contact Jason Cross:
Tel: (852) 2834 2168 | Fax: (852) 2834 2183 or by email on learn@language.com.hk

Hong Kong Language Training Center
E-mail: learn@language.com.hk
Web: http://www.language.com.hk
Tel: 852 2834 2168
Fax: 852 2834 2183

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