AIC Education Marketing

(About Us), Services, Audit, Research, Marketing, Branding

Student Recruitment Partner in China

AIC Education Marketing, headed by Dr. Jason Cross, is a special student recruitment arm affiliated with the Hong Kong Language Training Center Ltd. At AIC Education Marketing, our mission is to deliver tangible and high-impact solutions to your recruiting challenges.

On Time, On Target, & On Budget

ゅよ遏: AIC Education Marketing Strategies Succeed by
1.           Exploring the educational needs of Asia Students
2.           Understanding primary and secondary competitors 
3.           Increasing student enrollment from Asia Pacific 
4.           Establishing a strong identity 
5.           Setting up a representatives office 
6.           Working with school joint ventures & franchises
3.           Increasing student enrollment from Asia Pacific 
4.           Establishing a strong identity 
5.           Setting up a representatives office 
6.           Working with school joint ventures & franchises

 


 

 

Why AIC

Education, as a huge industry, is driven by balance sheets and competition as much as by curriculum development and student enrollment rate. AIC Education Marketing is among the handful of leading marketing consultants targeted exclusively at educational sectors in Asia Pacific.

When your institutionˇs success depends on keeping its promises, you need a marketing partner that understands both sides of your worldbusiness and education. At AIC, our team combines strategic business acumen and marketing savvy with a passion for education and lifelong learning. AIC has worked with a wide range of learning institutions, from kindergarten and grade school to graduate school, from private language centers to international school franchises, from face to face tutoring to on-line learning.  

We are experienced. We are focused. And we are ready to work for you. Here are a few of the ways we can help you reach your goals:

AIC increases enrollment rate

ü           Targeted campaigns (i.e., nontraditional students, program-specific)
ü           Research of prospects, students, parents, counselors, alumni, faculty, and staff
ü           Competitive analysis
ü           Enrollment process audits
ü           Print, radio, TV, out-of-home, interactive advertising
ü           Web site development and analysis
ü           Site marketing (i.e., search engine placement, linking relationships)
ü           Grassroots marketing
ü           Direct response, newsletters, mailers, telephone campaigns, e-mail campaigns
ü           Collateral development and distribution, video, brochures, guidebooks
ü           Special events, trade shows, school fairs, media events, on-site events

AIC understands your primary and secondary competitors

ü           Qualitative and quantitative research (focus groups/phone surveys/personal interviews)
ü           Competitive media analysis and reporting (media spending and creative execution)
ü           Competitive Web site analysis and reporting

AIC establishes a stronger identity

ü           Research of prospects, students, parents, counselors, alumni, faculty, and staff
ü           Brand audits
ü           Brand workshops
ü           New logo/mascot design and application
ü           Corporate-identity updates and application
ü           Identity-launch public relations campaign (internal, external, media audiences)

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