The Most Popular Business English Series!!!
Business English Writing Workshop
Course Introduction
Business English Writing consists of a series of workshop-type
modules designed to illustrate commendable techniques and
skills in writing business correspondence, newsletters, proposals,
and other promotional materials, using standard and professional
English. Each workshop can be conducted as an in-house training,
or as e-learning via the Internet.
Course Objectives
This workshop will enhance your ability to write financial
reports, press releases, and other promotional materials so
as to attract the widest possible attention from readers.
The course will include a series of modules on Wording and
Phrasing, Ethics, Plagiarism, Direct Wording, Protecting Information,
Advanced or Technical Writing, Readability, Strategy, House
Style, Capitalization, Numbers, Abbreviations, and Fast Checking.
Course Content
Learn how to
1. Reply effectively to angry and upset
customers
2. Restore trust and goodwill with your customers through
appropriate correspondence
3. Gain additional customer loyalty and a positive reputation
through word of mouth
4. Turn a complaint into a tool for organizational improvement
5. Leverage compliments to increase your business and to enhance
staff morale
6. Avoid legal liability in your letter or reply
Drills, games, and compositions will be used to assess participants'
knowledge in terms of word usage, common pitfalls and errors,
sentence structures, commonsense writing, and practical business
writing skills.
Course Format
|
Day One: 09:30-16:00 |
Day Two: 09:30-16:00 |
|
Morning Session: 09:30-12:00
1.
Understanding the layout & structure of reports
2.
Analyzing types of reports
(progress, incident)
3.
Identifying the parts of a report: use of tenses
in report writing--an overview
4.
Organizing your ideas in terms of the audience
5.
Selecting your writing style- passive or active
voice?
6.
Analyzing ways of presenting background, scope
and objective
Afternoon Session: 13:00-16:00
1.
Introducing your findings
2.
Making reports coherent and unified
3.
Interpreting charts, statistics, and figures
4. Developing
conclusions/ interpreting your findings
5. Choosing
the correct tone in report writing- sounding decisive
vs. tentative about your findings |
Morning Session: 09:30-12:00
1.
Learning model verbs in report writing
2.
Developing recommendations/suggestions
3. Learning
the difference between an abstract and excessive
summary
4.
Consolidating report writing techniques
Afternoon Session: 13:00-16:00
1.
Practicing writing reports
2.
Identifying errors and receiving feedback
3.
Avoiding common errors
4. Learning
from question-and-answer sessions
5. Giving
review & feedback: workshop consolidation |
Course Format
The course can be started at any pre-arranged time for a specified
format, either private one to one, in house training for group
or public course.
Program Dates &
Fee
