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AIC Education Marketing
(About
Us), Services, Audit,
Research, Marketing,
Branding
Student Recruitment Partner in China
AIC Education Marketing, headed by Dr. Jason Cross, is a special
student recruitment arm affiliated with the Hong Kong Language
Training Center Ltd.
At AIC Education Marketing, our mission is to deliver
tangible and high-impact solutions to your recruiting challenges.
On
Time, On Target, & On Budget
Why AIC
Education, as a huge industry, is driven by balance sheets
and competition as much as by curriculum development and student
enrollment rate. AIC Education Marketing
is among the handful of leading marketing consultants targeted
exclusively at educational sectors in Asia Pacific.
When your institutionˇs success depends on keeping its promises,
you need a marketing partner that understands both sides of
your worldbusiness and education. At AIC, our team combines
strategic business acumen and marketing savvy with a passion
for education and lifelong learning. AIC has worked with a
wide range of learning institutions, from kindergarten and
grade school to graduate school, from private language centers
to international school franchises, from face to face tutoring
to on-line learning.
We are experienced. We are focused. And we are ready to work
for you. Here are a few of the ways we can help you reach
your goals:
AIC increases enrollment rate
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Targeted campaigns (i.e., nontraditional students, program-specific)
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Research of prospects, students, parents, counselors,
alumni, faculty, and staff |
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Competitive analysis |
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Enrollment process audits |
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Print, radio, TV, out-of-home, interactive advertising
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Web site development and analysis |
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Site marketing (i.e., search engine placement, linking
relationships) |
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Grassroots marketing |
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Direct response, newsletters, mailers, telephone campaigns,
e-mail campaigns |
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Collateral development and distribution, video, brochures,
guidebooks |
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Special events, trade shows, school fairs, media events,
on-site events |
AIC understands your primary and secondary competitors
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Qualitative and quantitative research (focus groups/phone
surveys/personal interviews) |
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Competitive media analysis and reporting (media spending
and creative execution) |
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Competitive Web site analysis and reporting |
AIC establishes a stronger identity
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Research of prospects, students, parents, counselors,
alumni, faculty, and staff |
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Brand audits |
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Brand workshops |
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New logo/mascot design and application |
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Corporate-identity updates and application |
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Identity-launch public relations campaign (internal, external,
media audiences) |
Next
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